![]() ![]() She said that Priceline is exploring how AI can help its business. "We're all trying to solve the question of fast, efficient, low-fi creative that can be moved in and out of the market at the speed of consumer behavior," said Priceline SVP of strategy and brand marketing Lesley Klein. The biggest ad agencies are already using AI to create new ideas and increase productivity of their workers, and the Cannes Lions festival is a prime place for those people to share their insight. The rapid rise of generative AI took the advertising and media worlds by storm. Generative AI must boost creativity without stealing jobs "For any brand that considers members and allies of the LGBTQ+ community to be their customer or their audience, addressing or talking about the recent backlash to LGBTQ+ campaigns is appropriate, and in some cases, essential," she said. Now, Anheuser-Busch is in the awkward position of accepting the marketer of the year award at the upcoming festival.įura Johannesdottir, global chief creative officer at agency Huge, said she expects advertisers to evaluate how they address the issues faced by the LGBTQ+ community. Bud Light parent company Anheuser-Busch placed two marketers on leave, which reportedly angered its own employees. ![]() Bud Light sales dropped 17% year over year after it sent a personalized beer can to transgender influencer Dylan Mulvaney. Target pulled Pride merchandise nationwide after its staff were threatened. This year's Cannes Lions comes as US advertising and marketing executives are caught in the crux of the culture wars and wrestling with how best to show their support of LGBTQ+ communities, as right-wing backlash threatens to tank sales and share prices. Here are three other themes that are likely to dominate the chatter. But he argued that it's worth the effort and expense to be exposed to the latest marketing trends and the networking opportunities. Michael Kassan, CEO of MediaLink, a media and marketing consultancy owned by Hollywood talent agency UTA, said he's heard from some ad execs who feel going to Cannes is not good for optics due to economic challenges. Some 15,000 delegates are expected to hit the conference and awards show, even as economic concerns cause companies to cut back on attendees' expense accounts. ![]() The Cannes Lions organizers said that none of the three execs have been confirmed as speakers. Twitter's Elon Musk and Linda Yaccarino are widely expected to attend, as is Oliver Schusser, Apple's top executive on streaming and sports. When the Cannes Lions Festival of Creativity kicks off on June 19, it will be swarmed by top ad execs from giants like Apple, Twitter, TikTok, and Netflix who are relying on their burgeoning ad businesses to drive significant revenue in the near future.
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